December 8, 2022


Mrs.Today, the sexual wellness company on a mission to bridge the pleasure gap by creating products for pleasure, today announced a $7 million Series A funding round led by Amboy Street Ventures, with participation from Listen Ventures, Flybridge, Echo and Forest Road to bring Dame’s total raise Capital to 13 million dollars. With this funding, the company is also advertising Dame-quality ambiance at an accessible price – Dip, an all-in-one fun-filled entry point for people who are in the early stages of their sexual wellness journey.

The announcement follows Ms. Dam’s momentum in the cultural zeitgeist over the past year, which has been driven by initiatives such as the launch of several initiatives. new productssettle with NYC MTA to run ads on the subwaywhich helps at all Sephora Intimate Care Categorypresenting a Clinical Board To further advance the narrative that sexual health is a key factor to overall wellness and provide credibility in the space, to name a few.

The funding will be used to fuel the company’s focus on maintaining a loyal customer base and exploring new categories for a broader audience with accessible and renewable products, and to further develop its retail presence. Currently, Dame holds the companies Sephora, Bloomingdales, Nordstrom, Free People, and others. Dame has doubled its wholesale business every year over the past two years, with 20% of consumers hearing about the brand through its retail partners.

“Dame started in 2014 on my kitchen table with some silver dollar coins and plastic wrap. I had an idea for a vibrator that could be worn during intercourse, which in turn could help close fun gap The disparity in satisfaction experienced by vulvas in the bedroom, versus their male counterparts. I joined an engineer trainee at MIT, and together we transformed my experience into a realistic product, Eva: the first truly wearable couples vibrator,” begins with Alexandra Fine, founder and CEO of Dame.

Dame made history when Eva raised over half a million dollars on Indiegogo, and that success led to the creation of Fin, a wearable vibrator made for fingers — which became the first sex toy allowed to be released on Kickstarter. Within one year, they sold over 10,000 rockers, totaling over $1 million in revenue.

Carly Sapir, co-founder of Amboy Street Ventures, shares, “Dame is working to bring the sexual wellness category into the mainstream by overcoming industry-wide hurdles.” “Sexual pleasure and well-being are arguably the most stigmatized subgroup in our space – and when this stigma is removed from sexual health and women’s health; research, funding and solutions will flow into this underserved area. Dame works to unconventionally deconstruct shame in relation to sexual health, And in doing so, she has found a suitable product for the product market.”

Dame’s Series A funding round showcases the appetite and potential in the sexual health market, which is expected to reach $125.1 billion by 2026. Under the leadership of CEO Alexandra Fine, DAM secured this round when project funding fell dramatically across the board – especially for enterprises.

“The market for sexual wellness is growing day by day, which is amazing considering the resistance we’ve seen in the past years,” Fine adds. “We are very proud to be part of an encouraging intimacy movement, and we hope our latest product, Dip, will open the door for more people to connect with themselves.”

in addition to, Dam Laboratories (the company’s research arm focused on getting real feedback on Dame Products innovations) has more than 10,000 members of all races. They play an important role in providing the Dame team with product feedback from real people from all walks of life.

With this injection of capital and product expansion, Dame continues her work to normalize and endorse pleasure as part of an overall wellness. With online e-commerce steady growth of 100% year over year, Dame is looking to expand to provide more touchpoints, from investing in educational content with its medical board to strengthening its retail presence and prioritizing customer retention to creating a lasting community.

“Retail is a huge channel of investment for us, and we’ve seen growth this year and we’re excited to see more. We’ve been able to double our wholesale business every year for the past two years, so we want to focus on growing this segment of the business as well,” concludes Fine.



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