December 8, 2022

TikTok takes its quest to remain “first and foremost an entertainment platform” very seriously. As of today (September 21), political accounts are banned from monetizing on the platform.

Politicians and political parties can no longer access monetization features on TikTok, such as Gifts, Gratuities, E-Commerce, Creator Marketplace, and TikTok Creator Fund. In addition, political accounts cannot advertise on TikTok anymore. Political accounts include politicians and political parties, as well as government-run entities. For a complete list of eligible accounts for political accounts Head over to the TikTok website.

See also:

TikTok launches ‘Election Center’ to combat disinformation in the medium term

In the press release, TikTok acknowledged that there are limited circumstances where government accounts will be given access to TikTok ads. For example, advertising for COVID-19 boosters will still be allowed on the platform, but all government organizations will be required to work with a TikTok representative to advertise on the app.

TikTok previously banned all political ads ahead of the 2020 elections, and today’s ban on political accounts’ access to ad features will further enforce that ban.

Today’s announcement is one in a series of updates TikTok is making ahead of the US midterm elections in November. In August, it began launching the “election center” to combat misinformation. In the “coming weeks,” TikTok will change its policy on soliciting donations for the campaign, essentially banning it, meaning politicians won’t be able to solicit donations on the platform.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *