The company said Wednesday that TikTok has begun requiring “mandatory verification” of US-based political accounts and will ban all political fundraising on its short video platform.
The changes could affect the way millions of the company’s users in the United States interact with political content ahead of the 2022 midterm elections.
The company said the push to verify political accounts began on Wednesday on a trial basis and applies to governments, politicians and political parties on the platform. In a blog post.
Meanwhile, the TikTok ban on political fundraising will begin over the coming weeks and is part of a broader effort to clamp down on politicians’ ability to monetize the platform.
The company said that under the upcoming changes, politicians and political parties will not be allowed to ask TikTok users for donations or direct them to fundraising sites.
Other updates will include preventing political accounts from using the platform’s other monetization features.
“Specifically, they will not have access to features like gifting, gratuities and e-commerce, and will not be eligible for our Creator Fund,” Blake Chandley, Head of Global Business Solutions at TikTok, wrote in the blog post.
The company added that TikTok already bans political ads in its policies, but to reinforce enforcement of the rule, the platform will now completely remove all advertising tools from accounts belonging to politicians and political parties.
TikTok’s popularity has grown with politicians trying to reach voters wherever they are, such as Representative Tim Ryan, Senators Bernie Sanders and Ed Markey.