Streaming giant Twitch said Tuesday that it will take additional steps to crack down on unlicensed gambling content on its platform after facing a backlash from some of its top creators.
The Amazon-owned service plans to block gambling sites from streaming on the platform if they are not licensed in the United States or in “other jurisdictions that provide adequate consumer protection,” according to the company’s statement. Posted on Twitter.
“While we prohibit the sharing of links or referral codes to all sites that include gambling, roulette or dice games, we have seen some people circumvent these rules and expose our community to potential harm,” the company said in the statement.
The ban takes effect on October 18. Sports betting, fantasy sports and poker sites will continue to be allowed on the platform.
Gambling has found its footing on Twitch. Slots, where viewers can watch live streams betting cryptocurrency at online casinos, has become the 10th most watched game on Twitch, according to TwitchTracker. Affected by the announced ban, sites like Stake.com have sponsored streams on Twitch to attract new players and allow them to use cryptocurrency to gamble on their platform.
But criticism of gambling activity has renewed in recent days after a Twitch Streamer user streamed a live video to fans over the weekend claiming that he scammed them out of more than $200,000 to fund his gambling addiction.
Major operators on Twitch have called for a ban on gambling, with the hashtag #TwitchStopGambling trending on Twitter. Some also discussed a week-long boycott during the all-important holiday season.
“Gambling is awful for the platform. Get rid of that,” one major operator and head of marketing for influencer marketing agency Novo Studios Devin Nash, who had over 150,000 followers on Twitch before leaving the platform last May, wrote in Twitter theme during the Weekend. “Gambling harms young Twitch users, harms legitimate advertisers, and lowers the quality of the entire site.”