December 8, 2022


Before the 2022 midterm elections, tik tok It announced Wednesday that it is banning campaign fundraising on its platform. It also announced new policies for political accounts, including “mandatory verification.”

Blake Chandley, head of global business solutions for TikTok, said in the coming weeks that the app, which already bans political ads, will also ban campaign fundraising. Blog post. The ban will include videos requesting donations and videos of political parties directing people to a donations page on their website.

The China-based video-sharing app will also begin testing “mandatory verification” of governments, politicians and political party accounts in an effort to “keep harmful disinformation off the platform”.

Chandley wrote that verification will ensure that anyone viewing content belonging to a government, politician or political party account will know that the account is “real” and that the source is “original.”

“While many political accounts have already added the verified badge to their profile, doing so is currently optional,” Chandley wrote. “Starting today in the United States, we will attempt mandatory verification of accounts belonging to governments, politicians and political parties during the midterm elections.”

The blog post said the app will make political accounts ineligible for “Creator Fund,” and block access to gifts, gratuities and e-commerce. Creator Fund is a cash box that users can get for publishing content on the platform.

“These changes, along with our current ban on political ads, mean that accounts affiliated with governments, politicians, and political parties will largely not be able to give or receive money through TikTok’s monetization features, or spend money to promote their content,” Chandley wrote.

The announcement comes one month after researchers discovered that TikTok accounts had been used to spread misinformation ahead of elections in Europe, Asia and South America.

Chandlee wrote that these new policies are an attempt to make TikTok “a positive environment that brings people together, not divides them.”

He wrote, “TikTok is first and foremost an entertainment platform, and we are proud to be a place that brings people together for creative and entertaining content.” “By banning campaign fundraising and limiting access to monetization and account verification features, we aim to strike a balance between enabling people to discuss issues relevant to their lives while protecting the creative and fun platform our community wants.”



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